HubSpot & AI Engineering · Public Funding
We architect the operating systems that turn scattered tools into predictable revenue. HubSpot engineering, AI agent workflows, and Italian/EU public funding advisory for SaaS and international teams scaling in Europe.
Works with the tools your team already uses
Four phases. One goal. Revenue that compounds without operational chaos.
A systematic audit of your GTM tech stack, data quality, pipeline stages, and team workflows surfaces exactly where revenue is leaking.
We co-design the revenue architecture, from the metrics that matter to the systems that track them. Every decision is tied to a business outcome.
We implement the designed system: CRM configuration, workflow automation, data pipelines, and cross-team enablement. Shipped in sprints, not quarters.
RevOps is not a project, it is an operating layer. We stay engaged to iterate on the system, align teams, and respond to what your data is telling you.
Rebuilt three enabled workflows that had never enrolled a record, verified their branch logic against live deal data, and added date bounds before enabling them.
Residential property developer · Client anonymised · Delivered under another company
Read the HubSpot case studyBuilt a CRM agent system with evidence-labelled findings, independent verification, and dry-run, human approval and snapshot gates before every write.
Own build · AI & Agent Engineering
Read the AI engineering case studyBuilt the Italian application, financial model and interview preparation for a €1.5m Smart&Start package that was approved. Disbursement is still in progress.
Food-preservation group · Smart&Start Italia
Read the funding case studyFrom diagnostic work to ongoing leadership, each engagement is designed to improve operating clarity, control, and measurable performance across your revenue system.
A structured review of your GTM systems, pipeline, and handoffs. You get a prioritized roadmap with the highest-value fixes first.
Define the revenue strategy, KPI structure, and reporting cadence your team should operate against. Built to align sales, marketing, and customer success around the same system.
An advisory engagement to define where AI belongs in the operating model, what it should improve, and how to roll it out with control. Implementation only follows once the roadmap is clear.
Execute the highest-priority build work across CRM, automation, integrations, and reporting. Designed for focused delivery once the operating model is already defined.
Ongoing senior RevOps guidance for teams that need leadership beyond a one-off project. We stay involved to steer priorities, manage change, and keep the system improving.
Every engagement is scoped to outcomes, not hours billed.
Every engagement is scoped to outcomes, not hours billed.
A structured review of your GTM systems, pipeline, and handoffs. You get a prioritized roadmap with the highest-value fixes first.
Every engagement is documented. These are the systems we built and the impact they delivered.
Three kinds of work, all hands-on: the HubSpot engineering under a revenue system, the AI tooling built on top of it, and Italian and EU public funding files.
Professional and Enterprise
Your CRM is the revenue system and it has stopped being trustworthy. Workflows, lifecycle logic, migrations and the integration debugging nobody else will take on.
Agents, MCP, automation
You want an agent touching real records and need to be able to say exactly what stops it doing damage. Dry-run gates, approved plans, redaction, change logs.
Smart&Start, Contratto di Sviluppo
You need a file that survives an assessor rather than one that reads well. Aid-intensity modelling, business plan, financial model, and the reporting obligations afterwards.
Work that comes up most often
Pietro Sassanelli
Founder, OpsEthic
I built OpsEthic after watching smart teams lose revenue not to bad sales, but to bad operations. The pipeline was there. The talent was there. But the systems were quietly holding everything back.
OpsEthic exists for those teams. We do not configure software. We architect revenue.
Ops-first mindset
We fix the system before scaling the team.
No vendor allegiance
Best-fit tools, not preferred partners.
Outcomes, not deliverables
We are measured by your revenue, not our hours.
15-36%
Revenue increase after RevOps
30%
GTM cost reduction on average
53%
Firms see improved NRR
176%
Higher EBITDA vs peers
Strategy, frameworks, and real-world patterns from the front lines of modern revenue operations.
Fractional Revenue Operations is a part-time, senior-level engagement model in which an experienced RevOps leader owns your pipeline, KPI, and automation roadmap without the cost of a full-time VP hire. Typical engagements run 20 to 60 hours per month and combine diagnostic audits, implementation sprints, and ongoing operational leadership across sales, marketing, and customer success.
OpsEthic delivers Fractional RevOps for SaaS and SMB revenue teams between $2M and $50M ARR. Engagements are platform-agnostic and work across HubSpot, Salesforce, Notion, Airtable, n8n, Zapier, and any modern ops stack. Published SaaS benchmarks (ICONIQ 2024, BCG 2023) show aligned RevOps drives 15–36% higher pipeline coverage and 10–20% productivity lift inside the first two quarters.
Every engagement starts with a 2–4 week RevOps diagnostic audit that produces a prioritized 90-day roadmap, benchmark scorecard, and automation gap analysis — so you know exactly where revenue is leaking before you commit to implementation work.
Fractional RevOps means bringing expert revenue operations leadership and systems management to your business without hiring a full-time team. For SMBs and SaaS companies, this means access to proven GTM strategy, sales-marketing alignment, operational audits, and automation, helping you scale faster with less risk and more predictability.
OpsEthic is platform-agnostic. We work with HubSpot, Salesforce, Notion, Airtable, n8n, Zapier, Make, ClickUp, Segment, Stripe, and more. We pick the stack that fits your stage and budget rather than locking you into a single vendor.
Our audits and project sprints assess your GTM motion, automation, and reporting regardless of platform (Salesforce, Notion, n8n, custom CRM, etc.). The methodology is platform-agnostic, designed to pinpoint bottlenecks, optimize workflows, and deliver clear project ROI for any business system.
A RevOps Diagnostic Audit typically ships a full roadmap within 2 to 4 weeks. Implementation sprints deliver working automations and dashboards inside 6 to 12 weeks. Most clients report measurable pipeline and productivity lift within the first quarter.
Book a free 30-minute discovery call or send us a message. No commitment, no pitch — just clarity.
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